Album Promotion Case Study.

I analysed the web page of Fall Out Boy to see how they promote their latest album 'Saving Rock and Roll'

The main way Fall Out Boy advertise their music and brand is through their official website, it has the band motif in the centre and their most recent album cover as the background to sell the album. They have used Web 3.0 by having Tumblr buttons in the corner so fans can easily follow new releases etc. All the text on screen is advertising the latest album, either an extended edition or a vinyl edition, and also has a widget to download the album on iTunes. There are two YouTube videos embedded so you can listen to the music and see the video, therefore advertising the song, album and band.  There are also hyperlinks to news, tours, music, the band, videos, photos, the store and fan boards. Three of these directly link to buying music or merchandise, and the other five promote the band.

 

As you scroll down there are links to all types of social media which take you straight to the Fall Out Boy pages.

 

The music videos to all the songs on the new album ‘Save Rock and Roll’ tell a story called ‘The Young Blood Chronicles’ (the name is taken from the lyrics of the first song on the album to be released as a single, and therefore most well-known ‘The Phoenix’.) The videos have been released slowly over 6 months to keep the ‘buzz’ of the album going for as long as possible.

After the release of the album, Fall Out Boy appeared at Leeds and Reading festivals, their first big festival since 2009. This promotes their music to new people who attend, but also brings back the support of old fans. They played their most popular old songs as well as the new songs to remind people of music they’ll recognise and promote their upcoming tour.