Audience

I have spoken  to the band about their audience and have gained an idea into the sort of audience demographic they have and created a Voki to represent this: Press the play button below
 
According to Uses and Gratifications, an audience may use media to find a sense of personal identity and identify with others, fans of punk music usually show this by dressing in a similar way. At pervious Fierce Morgan gigs I have noticed that the fans all usually wear dark colours and band t-shirts of similar sounding bands. Due to this I will make sure the band reflect this is my music video by wearing these sorts of clothes as it will appeal more to the audience.
 I will also make sure the performance I film is at a venue suited to the band and similar to other places they play at in terms of mise-en-scene, currently I plan to film at Corporation Sheffield.
As the audience are likely to fit into the same demographic, their views according to Hall's Reception Theory are likely to be the same, so my video can be niche in terms of mise-en-scene and atmosphere to fit in with the music and still appeal to the target audience.